Privacy Policy

1. Who We Are

SEREN MAISON LIMITED (Company No. 17137032) is a UK-based house of brands comprising SEREN Beauty, SEREN Home, and SEREN Candles, trading as SEREN. Our registered office is 28 Walnut Tree Road, Hounslow, TW5 0LR.

We are registered with the UK Information Commissioner's Office (ICO) under registration number ZC115971.

If you have any questions about this policy, you can contact us at info@serenmaison.co.uk.

2. What Data We Collect

• Account information — name, email address, password (encrypted)
• Skin profile — skin type, concerns, and preferences you provide
• Scan history — ingredient scan results, stored locally on your device
• Order information — delivery address, order history, payment confirmation
• Device information — device type, operating system, browser version
• Usage data — pages visited, features used, time spent in app

3. How We Use Your Data

• Personalise your skin analysis — tailor recommendations to your skin profile
• Recommend products — suggest products suited to your skin type and concerns
• Process orders — fulfil purchases, arrange delivery, handle returns
• Send confirmations — order receipts, dispatch notifications, account updates
• Marketing — promotional emails and offers, only with your explicit consent
• Improve our app — analyse usage patterns to enhance features and performance

4. Legal Basis

We process your data under the following legal bases as defined by UK GDPR:

• Contract — processing necessary to fulfil your orders and provide our services
• Consent — marketing communications, optional data collection (you can withdraw at any time)
• Legitimate interest — improving our products, preventing fraud, ensuring security

5. Data Sharing

We do NOT sell your personal data. Ever.

We only share data with the following trusted partners, strictly for operational purposes:

• Stripe / PayPal — to process payments securely
• Fulfilment partners — name and delivery address only, to ship your orders
• Gmail SMTP — to send transactional and marketing emails

6. Data Storage & Security

• Skin profile data — stored locally on your device, not on our servers
• Order data — stored on secure EU-based servers
• Payment data — handled entirely by Stripe and PayPal; we never see or store your card details
• All connections — protected with HTTPS/TLS encryption

7. Data Retention

• Account data — retained until you delete your account
• Order records — retained for 6 years as required by UK tax law
• Scan history — stored locally on your device; deleted when you clear app data
• Marketing preferences — retained until you unsubscribe

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access — request a copy of all data we hold about you
• Rectification — correct any inaccurate or incomplete data
• Erasure — request deletion of your personal data
• Restriction — limit how we process your data
• Portability — receive your data in a portable format
• Object — object to processing based on legitimate interest
• Withdraw consent — revoke any consent you have previously given

To exercise any of these rights, email us at info@serenmaison.co.uk. We will respond within 30 days.

9. Automated Decision-Making (AI Skin Analysis)

Our SR Scan feature uses artificial intelligence to analyse photos of your skin and recommend products. This involves automated decision-making under UK GDPR Article 22.

What we do: When you take a selfie in our app, it is sent to our AI analysis service (Google Gemini) which examines the image and returns a skin analysis report (skin type, concerns, product recommendations). The photograph itself is not stored on our servers — only the text analysis results are saved to your account for your reference.

Your rights:

• You have the right to request human review of any AI-generated analysis by contacting info@serenmaison.co.uk
• You have the right to object to automated decision-making at any time
• You have the right to contest the analysis and provide additional information
• You can delete your scan history at any time from your account page

Data retention: Photographs are processed in memory only and deleted immediately after analysis. Text analysis results are retained until you delete your account or request deletion.

Limitations: AI skin analysis is for informational purposes only and is not a substitute for professional dermatological advice.

10. Cookies

We use essential cookies only — those required for the website and app to function correctly (e.g. session management, authentication).

We do not use tracking cookies, advertising cookies, or third-party analytics cookies.

11. Children's Privacy

SEREN MAISON is not intended for use by anyone under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this privacy policy from time to time. If we make significant changes, we will notify you via email or a prominent notice on our website. We encourage you to review this page periodically.

13. Complaints

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO). Our ICO registration number is ZC115971 (valid until 4 April 2027).

• Website — ico.org.uk
• Telephone — 0303 123 1113

SEREN MAISON LIMITED · Company No. 17137032 · 28 Walnut Tree Road, Hounslow, TW5 0LR