A featherweight gel-cream formulated with 5% niacinamide. Designed for skin that prefers quiet, considered care — designed to layer comfortably under SPF and make-up as part of an everyday routine.
“Most skincare promises more. We have chosen to promise less.”
Niacinamide is a well-studied ingredient in modern dermatological literature. It is a form of vitamin B3, water-soluble, well-tolerated by most skin types, and present in concentrations from 2% to 10% across the cosmetics industry. We use niacinamide at 5%, a concentration supported by published research for comfort and tolerance in everyday use.
Around that ingredient, we have built a gel-cream — not a serum, not a heavy cream — that sits comfortably between the two. The texture is intentional — a gel-cream designed to layer well under sunscreen and make-up. The formula is formulated without synthetic fragrance, essential oils, or alcohol denat — full INCI on packaging.
This is a product that does its work and gets out of the way. We think that is what a daily moisturiser should do.
A water-soluble form of vitamin B3, used here at 5% — a concentration with broad evidence in published skincare research for everyday comfort and tolerance.
Lightweight enough for combination and oilier skin, hydrating enough for normal and dry. The format sits well under sunscreen and base makeup without pilling or residue.
Formulated without synthetic fragrance, essential oils, alcohol denat, AHAs, BHAs, retinol, menthol or camphor — the ingredients most commonly flagged for sensitivity. Full INCI on packaging.
Apply morning and evening after cleansing and any serums you use. Cleansed, slightly damp skin helps absorption.
For most faces, a pea-sized pump is enough. Warm it briefly between fingertips, then press — not rub — into the face and neck.
This gel sits well under mineral SPF. In our routine guidance we recommend SPF every morning, regardless of weather.
If you are introducing niacinamide for the first time, apply a small amount to a discreet area (such as the inner forearm) for 24 hours before full-face use.
Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.
Niacinamide (Vitamin B3) · 5% — the headline active.
Glycerin — a humectant ingredient.
Aqua / water — the base.
Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.
Cosmetic product. Niacinamide Gel Moisturiser is a cosmetic skincare product as defined under the UK Cosmetics Regulation (Cosmetic Products Enforcement Regulations 2013). It is not a medicine, and is not intended to treat, prevent or diagnose any condition.
For ongoing skin concerns please consult a GP or registered dermatologist. Information provided on this page is editorial and does not constitute medical advice.
Patch-test before use. Apply a small amount to the inner forearm and wait 24 hours before full-face use. Discontinue immediately if irritation, redness, itching or rash occurs.
Storage. Store below 25°C, away from direct sunlight. Period after opening: 12 months (12M).
Full INCI list is printed on packaging. SEREN MAISON LIMITED is the brand owner; products are sold via our UK Responsible Person in compliance with the Cosmetic Products Enforcement Regulations 2013.
