SEREN MAISON Nourishing Rich Cream, Fragrance-Free — 50 ml.
Moisturiser · Rich

Nourishing Rich Cream, Fragrance-Free

A rich, velvety cream formulated with cloudberry extract. For dry, reactive skin in winter, or for anyone whose barrier needs more than a gel.

COSMOS Natural Fragrance-free Vegan
£34.99 · 50 ml
UK delivery from £5.99 · complimentary over £100
14-day returns on unopened items
Dispatched the same working day (before 2pm GMT)
About the product

A considered formulation

"There is no shame in needing the rich cream."

Not every skin needs a gel. Not every season is light-cream weather. Dry skin, reactive skin, winter skin, post-flight skin, skin that has been pulling itself together for a few weeks too long — all of these benefit from a heavier, restorative cream. This is that cream.

It is fragrance-free, formulated with cloudberry extract, and built around a waxy-rich consistency that leaves the skin velvety to the touch. It is designed for the dry patches at the edges of the face, for the whole face in deep winter, and for the routines of anyone whose skin reads thirstier than the lighter options can handle.

Use it where the dryness lives. On the cheeks, around the nose, on the décolletage. Or all over, when the season asks for it.

How it’s formulated

Three things worth knowing

Cloudberry extract

A botanical ingredient associated with comfort-first cosmetic formulation.

Waxy-rich texture

Heavier than a standard moisturiser — designed for dry patches, dry seasons, and dry days.

Targeted or all-over

Use on specific dry areas, or as a full-face cream in winter.

How to use

A simple ritual

After cleansing and serum

Apply on damp skin where you want the cream.

A small amount

Less than you think. Warm between fingertips.

Press and smooth

Press into target areas. Smooth gently outward.

Layer where needed

For very dry areas, apply twice. For full-face winter use, one even application.

Suitability

Who this is for

Considered for
  • Dry and very dry skin
  • Winter and seasonal-change routines
  • Targeted dry patches on otherwise normal skin
  • Post-flight, post-cold-weather, post-illness skin
  • Routines that want a comforting, sensory-quiet final step
Not the right pick if
  • Daily use on oily or combination skin — too rich
  • Use under heavy daytime SPF — the texture pairs better as an evening or weekend step
  • Anyone with a known sensitivity to cloudberry-derived ingredients
Patch-test · Cosmetic product · Not a medicine This is a cosmetic skincare product. It is not intended to treat, prevent or diagnose any skin condition. Patch-test before use and discontinue if a reaction occurs. For ongoing skin concerns please consult a GP or registered dermatologist.
Inside

What it’s made of

Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.

Key actives

Cloudberry extract (Rubus chamaemorus) — a botanical ingredient.
Plant-derived waxes — contributing to the rich texture.

Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.

Frequently asked

A few questions

Is it too rich for everyday?
For oily or combination skin, probably yes. For dry skin in winter, no — it can be the daily.
Can I use it on just the dry parts?
Yes. That is one of its primary uses — targeted application on dry cheeks, around the nose, or on the décolletage.
Does it pill under makeup?
It is heavier than a base most makeup is designed for. Use a lighter daytime moisturiser under makeup, and this one in the evening or on no-makeup days.
Is it suitable for eczema-prone skin?
It is fragrance-free and made for sensitive skin. We are not able to give medical advice about eczema. If you have been diagnosed, please consult a GP or dermatologist before changing your routine.
How long does 50 ml last?
Used nightly as a full-face cream, around two months. Used as a targeted application, much longer.
Pairs well with

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