An oil-gel that transforms into a silky milk on contact with water. Designed to dissolve makeup, SPF and the day, without stripping the barrier you have spent the morning protecting.
"A cleanser should remove the day, not the work you did to protect your skin from it."
The oil-to-milk format is the closest cosmetic equivalent of a magic trick. You start with a dewy oil-gel that breaks down makeup, mineral SPF and sebum on contact. Add water, and the formula emulsifies into a soft milk you can simply rinse away. No tugging, no double-pass, no residual film.
This particular formulation has been written with sensitive and reactive skin in mind. The oils are chosen for gentleness, the emulsifiers for clean rinsing, and the texture for the kind of comfort that does not ask you to remember which day of the week you can tolerate it.
Use it as a first cleanse if you wear sunscreen and makeup, or as your only cleanse on quieter days. It is the considered evening pause.
On dry skin, it behaves like a balm. With water, it transforms into a milky cleanser that rinses without residue.
Designed to remove makeup and SPF without disrupting the lipid barrier — the layer that sensitive skin most needs.
Use alone for light days, or follow with our Sensitive Skin Face & Body Cleanser for heavier wear.
A pump or two onto dry skin. Massage gently across the face — including the eye area — to dissolve makeup and SPF.
Wet your fingertips. The oil transforms into a milky emulsion.
Continue with water and rinse thoroughly. Pat dry.
Optional. For makeup-heavy days, follow with a gentle gel or milk cleanser.
Every product carries the full INCI list on its packaging in compliance with UK and EU Cosmetics Regulation. Where we know the full INCI, we publish it below. Where we are still confirming with our formulation partner, please refer to the carton.
Plant-derived oils — chosen for gentle dissolution of makeup and SPF.
Emulsifying agents — the chemistry that allows the oil to rinse cleanly with water.
Full INCI list is printed on the carton and bottle. If you have a known allergy or wish to review the complete list before purchase, please email info@serenmaison.co.uk.
Cosmetic product. Sensitive Skin Oil-To-Milk Cleanser is a cosmetic skincare product as defined under the UK Cosmetics Regulation (Cosmetic Products Enforcement Regulations 2013). It is not a medicine, and is not intended to treat, prevent or diagnose any condition.
For ongoing skin concerns please consult a GP or registered dermatologist. Information provided on this page is editorial and does not constitute medical advice.
Patch-test before use. Apply a small amount to the inner forearm and wait 24 hours before full-face use. Discontinue immediately if irritation, redness, itching or rash occurs.
Storage. Store below 25°C, away from direct sunlight. Period after opening as printed on packaging.
Full INCI list is printed on packaging. SEREN MAISON LIMITED is the brand owner; products are sold via our UK Responsible Person in compliance with the Cosmetic Products Enforcement Regulations 2013.
